Part V of our series in choosing the right agency, features the advertising agency. What do ad agencies do and what they don’t. What is an advertising agency? Traditionally, the landscape consisted of mainly advertising agencies, as the digital arena didn’t really exist. They made enormous profits through charging large monthly retainers, sizeable sums on top for ‘extra work completed’, …
Choosing the right agency: Part IV
In Part IV we take a look at the PR function and see what kind of agency fits your needs best. What kind of PR agency do I need? There’s much to be said about choosing a dedicated PR company for your needs. The specialist PR firm tends to be a large inner-city London or Manchester-based organisation with a wealth …
Choosing the right agency: Part III
In Choosing the right agency: Part II we reviewed what you could expect to find when looking for a strategic marketing consultancy service and explained the pros and cons to help you get it right. The third instalment in our advice and guidance series, Choosing the right agency: Part III takes a peek at digital agencies and why they are …
Choosing the right agency: Part II
In the first ‘Choosing the right agency’ article we looked at the typical everyday enquiries received by a busy Manchester marketing company like thinktank. This time we look at the first of the Specialist Agency types which provide marketing services to clients The Marketing Consultant & Marketing Consultancies A stand-alone marketing consultancy can carry out general strategic marketing work for …
Choosing the right marketing agency
In 2012 one of the most daunting challenges for any business looking for a marketing agency partner is how to go about selecting the right marketing partner for their business. Whether it’s an established business with an internal marketing team or a new venture seeking initial go-to-market support, the process is very much the same. Whether you’re a time-served marketing …
Thinktank joins Young Enterprise
Thinktank Marketing agreed a three-year contract with Young Enterprise, assisting local schools and colleges mentor young people, helping them to improve their business skills. Marketing, Business Planning, Advertising and Design techniques are covered with the 6th form students, In addition, the Manchester marketing agency aims to work alongside Young Enterprise students in developing their sense of marketing and business awareness. Thinktank’s …
Launching products: how to
Thinktank’s Stuart Murphy was invited to share thinktank’s expertise in product launch marketing with its readership. With more than 15-years experience of launching products across the Pharmaceutical, Healthcare, Sports Marketing, Finance, Banking, Automotive, Training, Education, NHS, Public Sector, Music. Technology, Building Services, Venue Marketing, Football, and Film industry, Stuart produced a how-to guide to launching products. An essential asset for …