Choosing the right agency: Part V

Finding the right advertising agency

Part V of our series in choosing the right agency, features the advertising agency. What do ad agencies do and what they don’t. What is an advertising agency? Traditionally, the landscape consisted of mainly advertising agencies, as the digital arena didn’t really exist. They made enormous profits through charging large monthly retainers, sizeable sums on top for ‘extra work completed’, …

Choosing the right agency: Part III

In Choosing the right agency: Part II we reviewed what you could expect to find when looking for a strategic marketing consultancy service and explained the pros and cons to help you get it right. The third instalment in our advice and guidance series, Choosing the right agency: Part III takes a peek at digital agencies and why they are …