PRODUCT LAUNCH SERVICES  |  GO-TO-MARKET

So, you're thinking about bringing your new product to market and want to know how to make it a success? How can we help? Well, our Manchester marketing agency was established by a founder member who successfully launched a number of international products, working client-side, prior to setting up thinktank. And, we’ve built a business on the back of helping clients like you take their new product to market.

Our product launch service starts from strategic marketing planning, creating the brand ID, marketing messages; analysing the market and competition. Only when we have this sorted do we build the creative design and digital solutions to get you ready for launch – we can even help produce your launch event and manage PR and communication activities around the product launch.

Whatever stage you’re at with your new product, our NPD marketing service can help you go-to-market, providing a true integrated marketing service to get your product to market. We have expertise in UK and International marketing product launches, in a variety of industries, in B2B, B2C and Public Sector markets. Protect your investment and do it right, with Thinktank Manchester.

PRODUCT LAUNCH SERVICES  |  GO-TO-MARKET

So, you're thinking about bringing your new product to market and want to know how to make it a success? How can we help? Well, our Manchester marketing agency was established by a founder member who successfully launched a number of international products, working client-side, prior to setting up thinktank. And, we’ve built a business on the back of helping clients like you take their new product to market.

Our product launch service starts from strategic marketing planning, creating the brand ID, marketing messages; analysing the market and competition. Only when we have this sorted do we build the creative design and digital solutions to get you ready for launch – we can even help produce your launch event and manage PR and communication activities around the product launch.

Whatever stage you’re at with your new product, our NPD marketing service can help you go-to-market, providing a true integrated marketing service to get your product to market. We have expertise in UK and International marketing product launches, in a variety of industries, in B2B, B2C and Public Sector markets. Protect your investment and do it right, with Thinktank Manchester.

Launch: go-to-market

Launch planning
Product launches
Go-to-Market  | Relaunch
New Product Development
Soft launches  | Brand repositioning

The Sectors We Serve

GO TO MARKET

We're absolutely brilliant at taking new companies, new services and innovative products to market. We can help you go-to-market and acquire market share faster than you can do it yourself. And, we can help save money by doing the right things with higher impact. And, by doing them more efficiently than other agencies can do!

We're also really good at providing practical expert marketing support and helping you deal with how your competition will react when see your concept entering the market.

Get the best go-to-market help in town. Call thinktank Marketing Manchester today!

GET IN TOUCH!

PRODUCT LAUNCH HELP

With 25-years expertise in developing and nurturing brands. We create brand names, trademark them, provide full creative services; including copywriting - then work in partnership with you to see the ideas through to market and beyond.  We our experts in launching products and services for B2B, B2G and B2C household name brands.

We provide expertise in product and service launch marketing within complex and niche markets, where our energy and intelligence really helps clients succeed. Even in highly regulated markets and professional services environments, we deliver a perfect blend of innovation and professionalism that works!

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NEW PRODUCT DEVELOPMENT (NPD)

Thinking of developing a new product or service? We're the only true-end-to-end marketing services agency in Manchester.

We help companies with New Product Development ideas from first concepts, through to launch. And beyond.

We help companies breath life into new products or services, bringing a lot more to the table than traditional marketing and creative support. We help companies fine-tune product concepts, build strong partnerships and often make the original ideas more successful by adding a wealth of innovation, experience and creativity to the product development.

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Get off the ground - with a Thinktank Product Launch

LAUNCH PLANNING

Developed your product and ready for launch but need support and help to make your new product successful? Whatever stage you are at in your product development, we can help you formulate a winning launch strategy - and get you to market successfully!

With 25-years experience in taking products to market, we can help you with ideas, assessing the options and planning your launch, using the right go-to-market channels.

We can help with pre-launch planning, the actual launch itself and every facet of product management that you need. Our Launch Planning services will keep your budgets in-check and allow you to focus on making clients happy.

WE CAN HELP!

BRAND REPOSITIONING

Sometimes a successful brand needs a change of direction to keep growing. Or, maybe your product has been around so long you need to refresh the brand positioning to protect its market leader status? We help brands stay relevant by fine-tuning brand positioning when needed - using our expert brand repositioning services to extend the successful life of your brand. And grow or protect market share.

Whether you're looking to reach new markets, globalise or simply add some more energy into an established brand, we can help you keep everything on track, without the need to do anything which may damage the brand image.

Let's get to work with repositioning your brand today - call Thinktank Manchester now!

CALL FOR ADVICE!

SOFT LAUNCH SUPPORT

Looking for a soft launch, either to test the waters with trusted clients or to pilot ideas and look at what needs tweaking before your main product launch event?

We can help you plan your soft launch with the level of care and detail you need to test the waters and get some useful feedback ahead of the full launch. We'll guide you through the process, managing your soft launch in a controlled and productive way, to make sure that you have everything you need, in readiness for your full product launch.

Stay in control of your launch strategy and keep everything under wraps so that you can save the main announcements and impact for the main product launch event. Contact the expert for advice now!

NEED ADVICE?

ROUTE TO MARKET (RTM)

There's no magic formula for finding the best route to market (RTM). Each RTM brand launch needs to be considered on its own merits, based on the sector, what is happening in the market right now and future or emerging technologies which may have an impact on your longer-term success.

We have a wealth of experience in knowing what works best within individual markets and will help you to formulate a winning approach, optimising the way forward and helping you find the winning route to market.

Our expertise in finding the right channels for you, can help you find the best route to market for your needs!

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BUDGETING

Every successful product launch needs to be fully costed so that costs can be kept in check throughout the development and launch phases. Our extensive knowledge of product launch marketing together with our ability to launch B2B, B2G and B2C products and services in-house, will help you effectively manage and control your launch budget.

We can create a comprehensive launch package, designed to get the most out of your planned budget - especially when you need help to control costs.

So, whether you have a budget set in stone or you need to find out the best way of squeezing the most from your finances - Thinktank can help!

CALL THE EXPERTS!

PRODUCT PORTFILIO

Introducing a new product or service can usually have an impact on existing product or service portfolio. Sometimes it affects focus, budget for other product promotions, salesforce activities or perhaps places financial strain on cashflow.

Thinktank's expertise in managing product portfolio's for clients can help you navigate the pitfalls of introducing a new product or service - especially when there could be unforeseen situations - such as predicting competitor responses, managing cashflow or promotional resources etc.

Get the peace of mind you need when introducing your new product to keep your existing product portfolio protected - call Thinktank now!

CALL NOW FOR HELP!

GO TO MARKET

We're absolutely brilliant at taking new companies, new services and innovative products to market. We can help you get to market and acquire market share faster and for less than you may think. We're also really good at providing expert marketing support and helping you take on the competition for when they will inevitably react to a new player entering the market. Get the best go-to-market help in town. Call thinktank Manchester now.

PRODUCT LAUNCH HELP

We create brand names, trademark them, provide full creative services, including copywriting and then see the ideas through to TV, press and actively engaging with end-customers to make sure that launches are successful in every way. Our product and service launch marketing extends to working within complex and niche markets, where our energy and intelligence really helps clients succeed - very often in environments which traditionally stifle innovation or creativity.

NEW PRODUCT DEVELOPMENT (NPD)

Thinking of developing a new product or service? Thinktank has the experience in New Product Development you need, not just from a marketing viewpoint, but also during the development process. We've helped companies bring new products and services alive, adding a lot more than marketing and creative support - in some cases we've been instrumental in helping create the initial idea - or even advising clients to  introduce NPD to help them grow.

LAUNCH PLANNING

Your launch needs ideas, a plan, budgeting and a way of assessing whether everything is going to plan, post-launch. We provide launch planning services covering each facet of the launch cycle, helping clients to manage expectations, keep budgets in check, whilst maximising the impact of your launch to market.

BRAND REPOSITIONING

Sometimes you need to breathe life into established brands. Or maybe your launch or soft-launch didn't quite go to plan and you need a rethink, or a second opinion. We have the ability to look at things with fresh eyes, energising your established bran. In cases where things haven't worked as expected, we can give you an honest viewpoint and help you get things back on track, or not, depending on the reasons for a slow start.

SOFT LAUNCH SUPPORT

Many times clients are looking for a soft launch, either to test the waters with trusted clients or to pilot ideas and look at what needs tweaking before the main launch event. We can help you plan your soft and main launches simultaneously get constructive feedback and do our best to guide you so that you stay in control of what the media knows, so that you save the main announcements and impact for the main launch event. Contact us now.

Most Popular Questions

HOW TO GO-TO-MARKET

We're absolutely brilliant at taking new companies, services and products to market. We can help you get to market and acquire market share faster and for less than you may think. We're also really good at providing expert marketing support and helping you take on the competition for when they will inevitably react to a new player entering the market. Get the best to-to-market help in town. Call thinktank Manchester now.

PRODUCT LAUNCH HELP

We create brand names, trademark them, provide full creative services, including copywriting and then see the ideas through to TV, press and actively engaging with end-customers to make sure that launches are successful in every way. Our product and service launch marketing extends to working within complex and niche markets, where our energy and intelligence really helps clients succeed - very often in environments which traditionally stifle innovation or creativity.

NEW PRODUCT DEVELOPMENT - NPD

Thinking of developing a new product or service? Thinktank has the experience in New Product Development you need, not just from a marketing viewpoint, but also during the development process. We've helped companies bring new products and services alive, adding a lot more than marketing and creative support - in some cases we've been instrumental in helping create the initial idea - or even advising clients to  introduce NPD to help them grow.

PRODUCT LAUNCH PLANNING

Your launch needs ideas, a plan, budgeting and a way of assessing whether everything is going to plan, post-launch. We provide launch planning services covering each facet of the launch cycle, helping clients to manage expectations, keep budgets in check, whilst maximising the impact of your launch to market.

BRAND REPOSITIONING

Sometimes you need to breathe life into established brands. Or maybe your launch or soft-launch didn't quite go to plan and you need a rethink, or a second opinion. We have the ability to look at things with fresh eyes, energising your established bran. In cases where things haven't worked as expected, we can give you an honest viewpoint and help you get things back on track, or not, depending on the reasons for a slow start.
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