MARKETING GLOSSARY

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 1 names in this directory beginning with the letter Z.
Zapping
The phenomenon of consumers using the tv remote control during adverts, thus reducing the effectiveness of advertising campaigns.
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 1 names in this directory beginning with the letter Z.
Zapping
The phenomenon of consumers using the tv remote control during adverts, thus reducing the effectiveness of advertising campaigns.