MARKETING GLOSSARY # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z There is currently 1 name in this directory beginning with the letter Z.ZappingThe phenomenon of consumers using the tv remote control during adverts, thus reducing the effectiveness of advertising campaigns. # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z There is currently 1 name in this directory beginning with the letter Z.ZappingThe phenomenon of consumers using the tv remote control during adverts, thus reducing the effectiveness of advertising campaigns.
