MARKETING GLOSSARY

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 3 names in this directory beginning with the letter W.
Weak product
A product in decline or easily vulnerable to attack due to its poor quality or marketing power.

White goods
The methods used in such industries as airlines and hotels to maximise the amount of profit per unit sold.

WIIFM
What's in it for me. A good way of summarising what customers want when choosing to buy something.
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 3 names in this directory beginning with the letter W.
Weak product
A product in decline or easily vulnerable to attack due to its poor quality or marketing power.

White goods
The methods used in such industries as airlines and hotels to maximise the amount of profit per unit sold.

WIIFM
What's in it for me. A good way of summarising what customers want when choosing to buy something.