MARKETING GLOSSARY

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 5 names in this directory beginning with the letter T.
Tactics
Detailed short-term ways of achieving the marketing strategy.

Target customers
A list of customers with common interests that form the focus of your promotion. The list can be individual names or in the case of mass marketing just common characteristics like age, sex income etc. Used to generate campaigns that will get to these people.

Target market
The chosen market for a particular product or service.

Test marketing
Using various geographical areas to test the likely uptake of a product or service. Factors such as price, advertising campaigns and distribution channels can be changed in the different areas to measure the optimum route to market for product launch.

Transactional purchasing
The way customers buy products or services based on facts and availability like price. This way assumes that the customer has no preference for supplier or brand. The internet has increased the level of transactional purchasing and as such businesses require a different approach to internet marketing in many circumstances. A ' non-emotional' purchase decision (see relational purchasing for contrast).
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 5 names in this directory beginning with the letter T.
Tactics
Detailed short-term ways of achieving the marketing strategy.

Target customers
A list of customers with common interests that form the focus of your promotion. The list can be individual names or in the case of mass marketing just common characteristics like age, sex income etc. Used to generate campaigns that will get to these people.

Target market
The chosen market for a particular product or service.

Test marketing
Using various geographical areas to test the likely uptake of a product or service. Factors such as price, advertising campaigns and distribution channels can be changed in the different areas to measure the optimum route to market for product launch.

Transactional purchasing
The way customers buy products or services based on facts and availability like price. This way assumes that the customer has no preference for supplier or brand. The internet has increased the level of transactional purchasing and as such businesses require a different approach to internet marketing in many circumstances. A ' non-emotional' purchase decision (see relational purchasing for contrast).