MARKETING GLOSSARY

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 8 names in this directory beginning with the letter R.
R&D (Research & Development)
The process and team responsible for bringing new products to market and improving existing products.

Rate card
The published rate at which a newspaper, tv or radio station sells advertising space or time.

Re-branding
Changing the name, image or logo of a current brand on the market.

Relational purchasing
The way customers buy products or services based on their beliefs about a product or company and their relationship with that brand or company. An 'emotional' purchase. (see transactional purchasing for contrast).

Relationship marketing
Marketing by development of relationships with customers through tactics like mailings, clubs, magazines etc. The marketing relies on building an effective database of customer and their needs.

Respondent
An individual or company who completes a request like filling in a form, taking part in market research or returning a reply from a mailshot.

Response driven mechanism
A reply paid card or device used to collect data or gain further interest / sale of a product.

Retailing mix
The development of a plan outlining the optimum way to attract customers, including store position, layout, store design, services offered, advertising and promotion budget.
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 8 names in this directory beginning with the letter R.
R&D (Research & Development)
The process and team responsible for bringing new products to market and improving existing products.

Rate card
The published rate at which a newspaper, tv or radio station sells advertising space or time.

Re-branding
Changing the name, image or logo of a current brand on the market.

Relational purchasing
The way customers buy products or services based on their beliefs about a product or company and their relationship with that brand or company. An 'emotional' purchase. (see transactional purchasing for contrast).

Relationship marketing
Marketing by development of relationships with customers through tactics like mailings, clubs, magazines etc. The marketing relies on building an effective database of customer and their needs.

Respondent
An individual or company who completes a request like filling in a form, taking part in market research or returning a reply from a mailshot.

Response driven mechanism
A reply paid card or device used to collect data or gain further interest / sale of a product.

Retailing mix
The development of a plan outlining the optimum way to attract customers, including store position, layout, store design, services offered, advertising and promotion budget.