MARKETING GLOSSARY

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 3 names in this directory beginning with the letter Q.
Qualitative
Market research used to generate detailed information rather than numbers or percentages.

Qualitative into quantitative research
A method of usage qualitative research as a primary tool in order to develop the ideal way to carry out quantitative market research.

Quantitative
Market research used to generate a numerical evaluation of a given parameter in a market place like 'awareness', number of times used etc.
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 3 names in this directory beginning with the letter Q.
Qualitative
Market research used to generate detailed information rather than numbers or percentages.

Qualitative into quantitative research
A method of usage qualitative research as a primary tool in order to develop the ideal way to carry out quantitative market research.

Quantitative
Market research used to generate a numerical evaluation of a given parameter in a market place like 'awareness', number of times used etc.