MARKETING GLOSSARY

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 13 names in this directory beginning with the letter P.
Parallel pricing
Pricing goods in line with the competition.

Perito's Principle
Also referred to as the 80:20 rule. 80% of your business comes directly from 20% of your customers.

Point of sale advertising
Advertising features, display racks and cardboard cut-outs positioned at the place where customers buy products.

Portal
A term often used to refer to a company that hosts a number of banner adverts with the main aim of generating significant amounts of revenue.

Portfolio management
Managing a range or 'portfolio' of products or services and new developments in an integrated way, analysing the competitors in each market and recommending methods for optimising the future portfolio.

Pre-marketing
Marketing activities prior to product launch.

Premium price
A product with a high price, usually sold on style, quality uniqueness or rarity. These 'exclusive' products are normally sold through selected outlets.

Product line
A company's product or group of products with similar characteristics. Product lines may contain a subdivision of further product lines.

Product manager/ product marketing manager
An individual in a company who is responsible for the marketing of a product or group of products. In larger companies this post reports into the marketing director.

Promotional mix
Assigning financial resources to the various elements needed for promoting a product or service. This 'mix' is used as a basis of promoting the product.

Public relations
The process of developing relations and finding positive angles for gaining press and media exposure.

Public sector
Governmental organisations set-up to meet the needs of the country. These bodies generally exist to serve without making a profit.

Pull strategy
A method of gaining extra sales by use of point-of-sale advertising, stocking offers to resellers etc. The purpose here is to pull the product through the distribution channel and push it to customers. This is termed 'push-pull'.
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 13 names in this directory beginning with the letter P.
Parallel pricing
Pricing goods in line with the competition.

Perito's Principle
Also referred to as the 80:20 rule. 80% of your business comes directly from 20% of your customers.

Point of sale advertising
Advertising features, display racks and cardboard cut-outs positioned at the place where customers buy products.

Portal
A term often used to refer to a company that hosts a number of banner adverts with the main aim of generating significant amounts of revenue.

Portfolio management
Managing a range or 'portfolio' of products or services and new developments in an integrated way, analysing the competitors in each market and recommending methods for optimising the future portfolio.

Pre-marketing
Marketing activities prior to product launch.

Premium price
A product with a high price, usually sold on style, quality uniqueness or rarity. These 'exclusive' products are normally sold through selected outlets.

Product line
A company's product or group of products with similar characteristics. Product lines may contain a subdivision of further product lines.

Product manager/ product marketing manager
An individual in a company who is responsible for the marketing of a product or group of products. In larger companies this post reports into the marketing director.

Promotional mix
Assigning financial resources to the various elements needed for promoting a product or service. This 'mix' is used as a basis of promoting the product.

Public relations
The process of developing relations and finding positive angles for gaining press and media exposure.

Public sector
Governmental organisations set-up to meet the needs of the country. These bodies generally exist to serve without making a profit.

Pull strategy
A method of gaining extra sales by use of point-of-sale advertising, stocking offers to resellers etc. The purpose here is to pull the product through the distribution channel and push it to customers. This is termed 'push-pull'.