MARKETING GLOSSARY
There are 6 names in this directory beginning with the letter N.
National brand
A brand that is marketed throughout one country. However, a national brand may be marketed in different countries under a different name.
Negative advertising
A method of advertising aimed at exposing the weaknesses of competitor products.
There are 6 names in this directory beginning with the letter N.
National brand
A brand that is marketed throughout one country. However, a national brand may be marketed in different countries under a different name.
Negative advertising
A method of advertising aimed at exposing the weaknesses of competitor products.
New product development
The process of identifying customer needs and bringing a product or service to the market that matches these needs.
Non-price competition
Marketing a product without focusing on price. In this situation there will usually be focus on service levels, product choice etc.