MARKETING GLOSSARY

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 6 names in this directory beginning with the letter N.
National brand
A brand that is marketed throughout one country. However, a national brand may be marketed in different countries under a different name.

Negative advertising
A method of advertising aimed at exposing the weaknesses of competitor products.

New product development
The process of identifying customer needs and bringing a product or service to the market that matches these needs.

Niche marketing
A product aimed at a specific market segment or segments. (see market segments).

Non-price competition
Marketing a product without focusing on price. In this situation there will usually be focus on service levels, product choice etc.

Non-profit making organisation
A government or charity organisation with a remit to serve the public or to benefit good causes.
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 6 names in this directory beginning with the letter N.
National brand
A brand that is marketed throughout one country. However, a national brand may be marketed in different countries under a different name.

Negative advertising
A method of advertising aimed at exposing the weaknesses of competitor products.

New product development
The process of identifying customer needs and bringing a product or service to the market that matches these needs.

Niche marketing
A product aimed at a specific market segment or segments. (see market segments).

Non-price competition
Marketing a product without focusing on price. In this situation there will usually be focus on service levels, product choice etc.

Non-profit making organisation
A government or charity organisation with a remit to serve the public or to benefit good causes.