MARKETING GLOSSARY

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There is currently 1 name in this directory beginning with the letter K.
KVI (Known Value Items)
A set of key brands within a retail environment where their prices are well known by the average consumer. Consumers cannot be aware of every price and so the kvis are the brands that will make a store look cheap or expensive.
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There is currently 1 name in this directory beginning with the letter K.
KVI (Known Value Items)
A set of key brands within a retail environment where their prices are well known by the average consumer. Consumers cannot be aware of every price and so the kvis are the brands that will make a store look cheap or expensive.