MARKETING GLOSSARY

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 5 names in this directory beginning with the letter I.
IDM
Institute of direct marketing

Impulse purchase
A quick buying decision that is made without the customer going through an 'adoption process' first. An example of this is the buying of chocolate at a supermarket checkout.

Influencers
The individuals in a company that have a direct influence on the final decision of any buying choice. These people may be end users, lower management in large companies or any individual that has the ear of anyone on the decision making unit (see decision making unit).

Innovators
People who buy a product soon after launch and without the need for seeking other opinions or experience.

Intranet
A company's internal communication network on which employees can access information and newsletters via a graphics interface such as a browser like internet explorer or netscape. The intranet may be connected to the internet for employees to access information, however, people outside the company cannot gain access to the intranet.
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 5 names in this directory beginning with the letter I.
IDM
Institute of direct marketing

Impulse purchase
A quick buying decision that is made without the customer going through an 'adoption process' first. An example of this is the buying of chocolate at a supermarket checkout.

Influencers
The individuals in a company that have a direct influence on the final decision of any buying choice. These people may be end users, lower management in large companies or any individual that has the ear of anyone on the decision making unit (see decision making unit).

Innovators
People who buy a product soon after launch and without the need for seeking other opinions or experience.

Intranet
A company's internal communication network on which employees can access information and newsletters via a graphics interface such as a browser like internet explorer or netscape. The intranet may be connected to the internet for employees to access information, however, people outside the company cannot gain access to the intranet.