MARKETING GLOSSARY

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 7 names in this directory beginning with the letter G.
Gap Analysis
A complex process identifying the gap between what is being done now in the marketing of a product and where it should be to fall into line with overall strategic objectives. Gap analysis identifies what needs to be done and assesses the cost and probability of achieving it.

GATT
The total value of goods and services produced by a country over a given time.

Generic advertising
A product named by its generic class, e.g., dvd player, video etc.

Global advertising
An advertising campaign that is run across many countries and continents with a similar message, modified only slightly for each target country.

Global brand
A brand name used world-wide (like coca cola).

GNP (Gross National Product)
A country's total financial output and services output over a given period of time.

Group testing
An expression used in market research where many people are gathered together in the same environment to discuss, taste or test products, services or advertising.
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 7 names in this directory beginning with the letter G.
Gap Analysis
A complex process identifying the gap between what is being done now in the marketing of a product and where it should be to fall into line with overall strategic objectives. Gap analysis identifies what needs to be done and assesses the cost and probability of achieving it.

GATT
The total value of goods and services produced by a country over a given time.

Generic advertising
A product named by its generic class, e.g., dvd player, video etc.

Global advertising
An advertising campaign that is run across many countries and continents with a similar message, modified only slightly for each target country.

Global brand
A brand name used world-wide (like coca cola).

GNP (Gross National Product)
A country's total financial output and services output over a given period of time.

Group testing
An expression used in market research where many people are gathered together in the same environment to discuss, taste or test products, services or advertising.