Marketing glossary
There are currently 6 names in this directory beginning with the letter F.
Forum
A web page which is used to exchange views about a particular subject or subjects where viewers generally have similar interests.
Fragmentation
The fine splitting of markets into segments then fragments as consumers become more selective in their buying behaviour or where there is a plethora of product choice.
There are currently 6 names in this directory beginning with the letter F.
Forum
A web page which is used to exchange views about a particular subject or subjects where viewers generally have similar interests.
Fragmentation
The fine splitting of markets into segments then fragments as consumers become more selective in their buying behaviour or where there is a plethora of product choice.
Frequency
The number of times you get your promotional message across to the average target customer during the period of a campaign.