MARKETING GLOSSARY

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 6 names in this directory beginning with the letter F.
Flash
Animation produced for the web or multimedia using a product calling macromedia flash.

Fonts
A typeface, for example arial, helvetica, times new roman etc.

Forum
A web page which is used to exchange views about a particular subject or subjects where viewers generally have similar interests.

Fragmentation
The fine splitting of markets into segments then fragments as consumers become more selective in their buying behaviour or where there is a plethora of product choice.

Frequency
The number of times you get your promotional message across to the average target customer during the period of a campaign.

Full-line pricing
Where there is a dependency of pricing between one product and another in a line of goods sold by that company.
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 6 names in this directory beginning with the letter F.
Flash
Animation produced for the web or multimedia using a product calling macromedia flash.

Fonts
A typeface, for example arial, helvetica, times new roman etc.

Forum
A web page which is used to exchange views about a particular subject or subjects where viewers generally have similar interests.

Fragmentation
The fine splitting of markets into segments then fragments as consumers become more selective in their buying behaviour or where there is a plethora of product choice.

Frequency
The number of times you get your promotional message across to the average target customer during the period of a campaign.

Full-line pricing
Where there is a dependency of pricing between one product and another in a line of goods sold by that company.