MARKETING GLOSSARY

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 8 names in this directory beginning with the letter E.
E-commerce
The exchange of money (and data) via the internet to buy goods, gain information from remote sources and transfer money (on-line banking).

Early Adopters
Before mass take-up of a product but after the innovators who will buy at an earlier stage.

Early and late majority
People who will wait to buy a product until after it has been tried and tested by the innovators and early adopters but buy before the product has become well-established.

EDI (Electronic Data Interchange)
Exchange of data between companies to facilitate day-to-day business.

EFTPOS (Electronic Fund Transfer at Point-of-Sale)
Selling products to consumers by electronically taking money at the point of sale , e.g., supermarket checkout.

Elasticity
Elasticity measures how increasing or decreasing the price affects demand for a product.

Export marketing
The process of marketing goods or services outside the parent companies home country.

Extranet
A closed computer network link to share information between different companies.
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 8 names in this directory beginning with the letter E.
E-commerce
The exchange of money (and data) via the internet to buy goods, gain information from remote sources and transfer money (on-line banking).

Early Adopters
Before mass take-up of a product but after the innovators who will buy at an earlier stage.

Early and late majority
People who will wait to buy a product until after it has been tried and tested by the innovators and early adopters but buy before the product has become well-established.

EDI (Electronic Data Interchange)
Exchange of data between companies to facilitate day-to-day business.

EFTPOS (Electronic Fund Transfer at Point-of-Sale)
Selling products to consumers by electronically taking money at the point of sale , e.g., supermarket checkout.

Elasticity
Elasticity measures how increasing or decreasing the price affects demand for a product.

Export marketing
The process of marketing goods or services outside the parent companies home country.

Extranet
A closed computer network link to share information between different companies.