MARKETING GLOSSARY

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 13 names in this directory beginning with the letter D.
D-commerce
Using new technologies like digital tv to sell products and services. This term is no longer used anymore.

Database marketing
The management process of developing relationships with existing customers and new business prospects by electronically storing and analysing data to produce useful information on which to make future marketing decisions.

Decision Making Unit (DMU)
The individual or team responsible for making the final buying decision (see also influencers).

Demand curve
A graph showing how price affects the sales of a product with all other variables being constant.

Demand oriented pricing
Setting the price on the basis of demand at various prices.

Demographics
Human factors such as age, sex, education, religion, earnings, occupation and geography which are used to classify customers for building target customer groups.

Depth interview
A detailed interview used in market research where the individual expresses a range of views rather than answering yes or no. These are used to a gain deep insight and understanding of issues.

Dichotomous question
A market research question where the answer can either be one choice or another, e.g., yes or no.

Digital Print
A cost effective way of printing when only a small amount of printed material is required. It differs from lithographic (standard) printing in both quality and cost.

Direct advertising
Mass promotion where the advertising material goes to a known target audience, like direct mail.

Direct channel
Where the company sells or 'divests' a product service or category for strategic reasons.

DMA
Data & marketing association

Downsizing
Reducing the number of employees and restructuring the company in order to increase profitability.
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 13 names in this directory beginning with the letter D.
D-commerce
Using new technologies like digital tv to sell products and services. This term is no longer used anymore.

Database marketing
The management process of developing relationships with existing customers and new business prospects by electronically storing and analysing data to produce useful information on which to make future marketing decisions.

Decision Making Unit (DMU)
The individual or team responsible for making the final buying decision (see also influencers).

Demand curve
A graph showing how price affects the sales of a product with all other variables being constant.

Demand oriented pricing
Setting the price on the basis of demand at various prices.

Demographics
Human factors such as age, sex, education, religion, earnings, occupation and geography which are used to classify customers for building target customer groups.

Depth interview
A detailed interview used in market research where the individual expresses a range of views rather than answering yes or no. These are used to a gain deep insight and understanding of issues.

Dichotomous question
A market research question where the answer can either be one choice or another, e.g., yes or no.

Digital Print
A cost effective way of printing when only a small amount of printed material is required. It differs from lithographic (standard) printing in both quality and cost.

Direct advertising
Mass promotion where the advertising material goes to a known target audience, like direct mail.

Direct channel
Where the company sells or 'divests' a product service or category for strategic reasons.

DMA
Data & marketing association

Downsizing
Reducing the number of employees and restructuring the company in order to increase profitability.