MARKETING GLOSSARY

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 19 names in this directory beginning with the letter C.
CAD
Computer aided design

Captive market
Where a customer is in an environment like a motorway service station or airport and has no other alternative source from which to purchase. Pricing often reflects the restriction of choice for the customer

Cartel
An immoral arrangement where like minded businesses fix or set prices to maximise profit.

Category killer
A large store (physical or virtual) that concentrates solely on a very narrow range of products and offers poor service but prices the products very low.

Cause related marketing
A marketing policy using an approach which appeals to the greater good of humanity. For example organic foods or body shop. These companies aim to do business and protect and respect animal life or the planet. A company adopting this approach must ensure that all of its activities are carried out in a way which supports their claim to be green and eco-friendly.

Channel (also called distribution channel)
The network of organisations and systems for getting the product from the producer to purchaser.

Close
The point at which the salesperson attempts to finish the deal when selling.

Club plan selling
Using existing customers or members to gain reward for 'introducing another person' to a product or service.

Comparative advertising
An advert in which reference or inference to another competitive product is made and compares or invites the customer to compare the two. Taking the 'pepsi challenge' is a good example of this.

Competitive advantage
Where one company has an advantage over another because of things like lower production costs, superior product quality or uniqueness.

Contingency planning
The image that a company portrays to the outside world.

Convergence
A term often used to denote the 'coming together' of tv/video/pc/telephone into an integrated household unit.

Corporate Identity (Corporate ID)
The image of a company. This term is also loosely used to describe a company or brand logo, typeface etc.

Corporate strategy
The main company plan containing a 'mission' human and financial resource strategies together with all the business strategies of the company in priority order.

Cost-plus pricing
Selling a range of products by setting the price on the basis of adding a fixed mark-up to the total costs of production and associated costs.

Crisis management
An organised method of minimising the impact of a serious event, product failure or adverse publicity.

Customer promiscuity
The number or proportion of customers who defect from buying your brand every year.

Customer retention -the number or proportion of customers who are retained (stay doing business with a company) every year. This is usually expressed as a percentage or by using the average customer lifetime value (see above)
Customer retention -the number or proportion of customers who are retained (stay doing business with a company) every year. This is usually expressed as a percentage or by using the average customer lifetime value (see above)

Customer satisfaction
The study of looking at customers experience of a product or service against their expectations.
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 19 names in this directory beginning with the letter C.
CAD
Computer aided design

Captive market
Where a customer is in an environment like a motorway service station or airport and has no other alternative source from which to purchase. Pricing often reflects the restriction of choice for the customer

Cartel
An immoral arrangement where like minded businesses fix or set prices to maximise profit.

Category killer
A large store (physical or virtual) that concentrates solely on a very narrow range of products and offers poor service but prices the products very low.

Cause related marketing
A marketing policy using an approach which appeals to the greater good of humanity. For example organic foods or body shop. These companies aim to do business and protect and respect animal life or the planet. A company adopting this approach must ensure that all of its activities are carried out in a way which supports their claim to be green and eco-friendly.

Channel (also called distribution channel)
The network of organisations and systems for getting the product from the producer to purchaser.

Close
The point at which the salesperson attempts to finish the deal when selling.

Club plan selling
Using existing customers or members to gain reward for 'introducing another person' to a product or service.

Comparative advertising
An advert in which reference or inference to another competitive product is made and compares or invites the customer to compare the two. Taking the 'pepsi challenge' is a good example of this.

Competitive advantage
Where one company has an advantage over another because of things like lower production costs, superior product quality or uniqueness.

Contingency planning
The image that a company portrays to the outside world.

Convergence
A term often used to denote the 'coming together' of tv/video/pc/telephone into an integrated household unit.

Corporate Identity (Corporate ID)
The image of a company. This term is also loosely used to describe a company or brand logo, typeface etc.

Corporate strategy
The main company plan containing a 'mission' human and financial resource strategies together with all the business strategies of the company in priority order.

Cost-plus pricing
Selling a range of products by setting the price on the basis of adding a fixed mark-up to the total costs of production and associated costs.

Crisis management
An organised method of minimising the impact of a serious event, product failure or adverse publicity.

Customer promiscuity
The number or proportion of customers who defect from buying your brand every year.

Customer retention -the number or proportion of customers who are retained (stay doing business with a company) every year. This is usually expressed as a percentage or by using the average customer lifetime value (see above)
Customer retention -the number or proportion of customers who are retained (stay doing business with a company) every year. This is usually expressed as a percentage or by using the average customer lifetime value (see above)

Customer satisfaction
The study of looking at customers experience of a product or service against their expectations.