MARKETING GLOSSARY

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 9 names in this directory beginning with the letter A.
Adoption process (the buying process)
Any method that explains the step-by-step way that consumers behave in buying products where they begin with ignorance of a product and move through the 'steps or stages' to purchasing. This is a commonly used expression by marketing consultants or marketing agencies.

Advertising
The placing of a persuasive announcement in audio, video, electronic, online or printed form with for the purposes of promotion of products or services. Advertising is often seen as a ‘sexy form’ of marketing promotion.

Advertising agency
An advertising agency is an organisation providing a range of services related to advertising (see marketing agency (also called marketing services agency) to compare and contrast the advertising agencies and marketing services) and design services. Generally the larger ones (found primarily in Manchester in the Northwest of England) will have marketing services expertise and may provide video or multimedia services- however this is often 'farmed out' to specialist video production companies or multimedia agencies. Very few marketing or marketing services companies or advertising agencies like thinktank have in-house marketing services together with advertising services and high-end video production facilities.

Anchor effect
Used by a marketing services agency or advertising agency, the anchor effect or anchoring is a very powerful method of marketing promotion where consumers compare product prices against an established product, like the market leader. The bias created attracts consumers towards this price - the anchor effect.

Ansoff matrix
A four box matrix used by marketing consultants and in-house marketing teams for looking at taking existing products / services into new markets new products into existing markets.

Antitrust laws
Commonly large companies such as software houses are in the press for breaching antitrust laws that are laws found in the us, forbidding monopolies, unfair competition and restraints of trade. The laws also forbid lessening of competition by exclusive dealing and price discrimination.

Average customer lifetime
The average time (in days, months or years) a customer buys from your business. Marketing consultants use this information (especially relationship marketing experts as found at thinktank marketing) to improve company profitability.

Average lifetime value
The total amount of money spent during the average lifetime (see average lifetime) by a customer. Marketing services consultants use average lifetime value to improve a company’s overall profitability by maximising the average customer lifetime value.

Average-cost pricing
Basing product pricing by using a method of adding a fixed percentage onto the total cost of producing the product. This crude method of pricing is often used by companies with large volumes of products, or by companies who choose not to market their products or services using marketing methodology.
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 9 names in this directory beginning with the letter A.
Adoption process (the buying process)
Any method that explains the step-by-step way that consumers behave in buying products where they begin with ignorance of a product and move through the 'steps or stages' to purchasing. This is a commonly used expression by marketing consultants or marketing agencies.

Advertising
The placing of a persuasive announcement in audio, video, electronic, online or printed form with for the purposes of promotion of products or services. Advertising is often seen as a ‘sexy form’ of marketing promotion.

Advertising agency
An advertising agency is an organisation providing a range of services related to advertising (see marketing agency (also called marketing services agency) to compare and contrast the advertising agencies and marketing services) and design services. Generally the larger ones (found primarily in Manchester in the Northwest of England) will have marketing services expertise and may provide video or multimedia services- however this is often 'farmed out' to specialist video production companies or multimedia agencies. Very few marketing or marketing services companies or advertising agencies like thinktank have in-house marketing services together with advertising services and high-end video production facilities.

Anchor effect
Used by a marketing services agency or advertising agency, the anchor effect or anchoring is a very powerful method of marketing promotion where consumers compare product prices against an established product, like the market leader. The bias created attracts consumers towards this price - the anchor effect.

Ansoff matrix
A four box matrix used by marketing consultants and in-house marketing teams for looking at taking existing products / services into new markets new products into existing markets.

Antitrust laws
Commonly large companies such as software houses are in the press for breaching antitrust laws that are laws found in the us, forbidding monopolies, unfair competition and restraints of trade. The laws also forbid lessening of competition by exclusive dealing and price discrimination.

Average customer lifetime
The average time (in days, months or years) a customer buys from your business. Marketing consultants use this information (especially relationship marketing experts as found at thinktank marketing) to improve company profitability.

Average lifetime value
The total amount of money spent during the average lifetime (see average lifetime) by a customer. Marketing services consultants use average lifetime value to improve a company’s overall profitability by maximising the average customer lifetime value.

Average-cost pricing
Basing product pricing by using a method of adding a fixed percentage onto the total cost of producing the product. This crude method of pricing is often used by companies with large volumes of products, or by companies who choose not to market their products or services using marketing methodology.