MARKETING GLOSSARY

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 1 names in this directory beginning with the letter V.
Vertical integration
The merger or acquisition of two companies within a market but compliment each other because they are within different parts of the channel, e.g., a manufacturer merging with a retail chain, or a supplier merging with a company that buys its products in order to market their goods.
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 1 names in this directory beginning with the letter V.
Vertical integration
The merger or acquisition of two companies within a market but compliment each other because they are within different parts of the channel, e.g., a manufacturer merging with a retail chain, or a supplier merging with a company that buys its products in order to market their goods.