MARKETING GLOSSARY

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 11 names in this directory beginning with the letter S.
Sample
In market research, a selection of individuals for research that contains a representative sample of the market. In promotion a sample is a small pack of goods distributed to prospective customers in order to experience the product.

Sampling error
Normally this process takes time to see the outcomes before a comparison can be made.

Search Engine Optimisation
The process of improving and optimising a web site on the internet..

Search engines
An internet term for a site where you can search for what you are looking for when you insert a series of key words or phrases.

Selected outlets
Often to maintain exclusivity of the product and a high price.

Service Level Agreement (SLA)
An agreement between two parties (either in the same company or with suppliers or customers) that clearly defines the expectations required from one or both parties.

Shared values approach
Method of placing products of similar perceived quality within the same promotional setting, or companies product portfolio. It justifies the extra 'premium price' of relatively unknown brands.

SIC (Standard Industrial Classification)
Products and establishments are divided into sic codes depending on various factors. The system was developed by the us department of commerce.

Strategic market planning
The decision making process that examines and recommends the best strategies for a company to market new and existing products.

Surfing
Spending time using the internet visiting various sites.

SWOT analysis
A matrix used for examining the strengths, weaknesses, opportunities and threats for companies, products or service within a market. The idea is to maximise the strengths and opportunities and minimise the weaknesses or threats. Swot can also be in a quantitative form whereby weighting factors are added to each element of the swot.
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 11 names in this directory beginning with the letter S.
Sample
In market research, a selection of individuals for research that contains a representative sample of the market. In promotion a sample is a small pack of goods distributed to prospective customers in order to experience the product.

Sampling error
Normally this process takes time to see the outcomes before a comparison can be made.

Search Engine Optimisation
The process of improving and optimising a web site on the internet..

Search engines
An internet term for a site where you can search for what you are looking for when you insert a series of key words or phrases.

Selected outlets
Often to maintain exclusivity of the product and a high price.

Service Level Agreement (SLA)
An agreement between two parties (either in the same company or with suppliers or customers) that clearly defines the expectations required from one or both parties.

Shared values approach
Method of placing products of similar perceived quality within the same promotional setting, or companies product portfolio. It justifies the extra 'premium price' of relatively unknown brands.

SIC (Standard Industrial Classification)
Products and establishments are divided into sic codes depending on various factors. The system was developed by the us department of commerce.

Strategic market planning
The decision making process that examines and recommends the best strategies for a company to market new and existing products.

Surfing
Spending time using the internet visiting various sites.

SWOT analysis
A matrix used for examining the strengths, weaknesses, opportunities and threats for companies, products or service within a market. The idea is to maximise the strengths and opportunities and minimise the weaknesses or threats. Swot can also be in a quantitative form whereby weighting factors are added to each element of the swot.