MARKETING GLOSSARY

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 22 names in this directory beginning with the letter M.
Macro / micro segmentation
A mulitstep approach to business looking at a company's macro environment such as its customers sic code and size of the buying firm through to micro issues such as order size and urgency.

Macromarketing
This looks at larger marketing issues such as the economy, political situation, changes in legislation etc. On a broad level.

Mark-up
The extra price that the company sells its product using the cost of production price for the basis of calculating the mark-up.

Market coverage
A measure of how many outlets in a given area (compared to the total number of outlets) stock a product.

Market index
An analytical technique used to express two or several factors into numerical form. This is used for a number of reasons including targeting.

Market penetration
A strategy that aims to increase businesses within a market or to maintain business if defending competition from competitors.

Market research
The process of selecting methods of gathering, recording and analysing market data for marketing purposes.

Market segment
A group of customers in a market with a defined set of needs. Markets usually have a number of these groups and thus are called segments. Further subdivision of segments is known as market fragments.

Market segmentation
The process of looking at the different customer needs within a market and dividing them into different segments based on these needs. (see market segments).

Market share
The percentage of unit or £ sales of any product within its market.

Marketing
(not the technical definition) the process of managing a company's products or services to maximise the profitability of the company (unless the organisation is non-profit making) . It evaluates current and changing customer needs and market conditions to develop new products or services. The process ensures that all aspects of the product, optimum places for selling, setting prices and its promotion, are conducted in the best way. These same principles are also applied to existing products and company portfolios.

Marketing Agency
Full-service and non full-service. The majority of marketing agencies provide a high level of marketing advice and expertise on marketing matters. A full service agency, like thinktank marketing provides a full service in-house with expert understanding of strategy, design, e-business, multimedia, web site development and direct marketing / database development.

Marketing mix
Assigning financial resources to the various elements of the marketing of a product or service. The four p's , product, price, place and promotion are all allocated a budget for marketing purposes (also see promotional mix).

Marketing plan
A detailed instruction plan outlining the methods needed for a product to be successful within a market. It evaluates market conditions, previous sales history, swot (see swot analysis), and future promotion plans. This document is usually for one product or a group of products, however, in smaller businesses it may form the entire company plan.

Maslow's hierarchical needs
A well established theory of abram maslow that examines the way humans are motivated and seeks to explain their aspirations. A good tool for use in both marketing and sales.

Media buying
The analysis of client needs by a marketing or advertising agency for subsequent purchase of advertising space on behalf of the client.

Media mix
The study of the marketing activities of a company.

Mission statement
A public statement of a company's intent. This includes the purpose and strategic aims of the company. The mission forms the basis for all company activities.

Multibrand strategy
The act of a company having one or more products in the same competing market. Soap powder and shampoo are good examples of this.

Multimedia agency
An organisation providing 2-d and 3-d interactive presentations for use with computers, web sites and touch-screen kiosks. These agencies rarely deal with traditional design or marketing.

Multiple packaging
A term used for various things including a product that has more than one layer of packaging, such as a foil container inside a cardboard carton.

Mystery shopping
A research method where a representative of the market research company will pose as a customer to assess the level of service provided by a company.
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 22 names in this directory beginning with the letter M.
Macro / micro segmentation
A mulitstep approach to business looking at a company's macro environment such as its customers sic code and size of the buying firm through to micro issues such as order size and urgency.

Macromarketing
This looks at larger marketing issues such as the economy, political situation, changes in legislation etc. On a broad level.

Mark-up
The extra price that the company sells its product using the cost of production price for the basis of calculating the mark-up.

Market coverage
A measure of how many outlets in a given area (compared to the total number of outlets) stock a product.

Market index
An analytical technique used to express two or several factors into numerical form. This is used for a number of reasons including targeting.

Market penetration
A strategy that aims to increase businesses within a market or to maintain business if defending competition from competitors.

Market research
The process of selecting methods of gathering, recording and analysing market data for marketing purposes.

Market segment
A group of customers in a market with a defined set of needs. Markets usually have a number of these groups and thus are called segments. Further subdivision of segments is known as market fragments.

Market segmentation
The process of looking at the different customer needs within a market and dividing them into different segments based on these needs. (see market segments).

Market share
The percentage of unit or £ sales of any product within its market.

Marketing
(not the technical definition) the process of managing a company's products or services to maximise the profitability of the company (unless the organisation is non-profit making) . It evaluates current and changing customer needs and market conditions to develop new products or services. The process ensures that all aspects of the product, optimum places for selling, setting prices and its promotion, are conducted in the best way. These same principles are also applied to existing products and company portfolios.

Marketing Agency
Full-service and non full-service. The majority of marketing agencies provide a high level of marketing advice and expertise on marketing matters. A full service agency, like thinktank marketing provides a full service in-house with expert understanding of strategy, design, e-business, multimedia, web site development and direct marketing / database development.

Marketing mix
Assigning financial resources to the various elements of the marketing of a product or service. The four p's , product, price, place and promotion are all allocated a budget for marketing purposes (also see promotional mix).

Marketing plan
A detailed instruction plan outlining the methods needed for a product to be successful within a market. It evaluates market conditions, previous sales history, swot (see swot analysis), and future promotion plans. This document is usually for one product or a group of products, however, in smaller businesses it may form the entire company plan.

Maslow's hierarchical needs
A well established theory of abram maslow that examines the way humans are motivated and seeks to explain their aspirations. A good tool for use in both marketing and sales.

Media buying
The analysis of client needs by a marketing or advertising agency for subsequent purchase of advertising space on behalf of the client.

Media mix
The study of the marketing activities of a company.

Mission statement
A public statement of a company's intent. This includes the purpose and strategic aims of the company. The mission forms the basis for all company activities.

Multibrand strategy
The act of a company having one or more products in the same competing market. Soap powder and shampoo are good examples of this.

Multimedia agency
An organisation providing 2-d and 3-d interactive presentations for use with computers, web sites and touch-screen kiosks. These agencies rarely deal with traditional design or marketing.

Multiple packaging
A term used for various things including a product that has more than one layer of packaging, such as a foil container inside a cardboard carton.

Mystery shopping
A research method where a representative of the market research company will pose as a customer to assess the level of service provided by a company.