MARKETING GLOSSARY

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 9 names in this directory beginning with the letter H.
Halo effect
An expression used in data management and general business. Data collection defines the term as the carry-over effect seen when data with sample error is used in other calculations. In business, the term often refers to the added effect of one thing upon another.

Hard goods
Goods like home furnishings, hardware, finishing and appliances.

Harvesting
A strategy used when a company is in need of money or forecasts a downturn in the long-term market. The company usually maximises the amount of turnover from a product by a variety of ways, such as lowering the price, saturating the market etc. To achieve this.

Headline
The main heading of an advert.

Hierarchy of needs (See Maslow)
Hierarchy of needs (see maslow)

Hit rate
The number of times a particular web site or page on a web site has been visited by people surfing the web.

Horizontal integration
The acquisition of businesses in the same market place to strengthen the business and reduce competition.

Hosting
The place or company where a web site is stored so that people can see the site when using the internet.

HTML email
Email with graphics/pictures used for promotion, usually sent by the thousands.
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are 9 names in this directory beginning with the letter H.
Halo effect
An expression used in data management and general business. Data collection defines the term as the carry-over effect seen when data with sample error is used in other calculations. In business, the term often refers to the added effect of one thing upon another.

Hard goods
Goods like home furnishings, hardware, finishing and appliances.

Harvesting
A strategy used when a company is in need of money or forecasts a downturn in the long-term market. The company usually maximises the amount of turnover from a product by a variety of ways, such as lowering the price, saturating the market etc. To achieve this.

Headline
The main heading of an advert.

Hierarchy of needs (See Maslow)
Hierarchy of needs (see maslow)

Hit rate
The number of times a particular web site or page on a web site has been visited by people surfing the web.

Horizontal integration
The acquisition of businesses in the same market place to strengthen the business and reduce competition.

Hosting
The place or company where a web site is stored so that people can see the site when using the internet.

HTML email
Email with graphics/pictures used for promotion, usually sent by the thousands.